Zivile Kairyte

I'm a digital marketing and communications professional with over 6 years of experience across both startups and international organizations. I specialize in website management, social media, email campaigns, and social content strategies. Skilled in crafting clear and compelling value propositions for diverse audiences and managing multiple projects in a fast-paced environment.

Experience

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Marketing and Communications Freelancer
Oct 2024 - Ongoing
Freelance
Europe
Marketing projects with internationally working B2B and B2C companies.
  • Communication strategy for key accounts, content creation, emails.
  • Creating sales enablement materials.
Communications Manager
Jun 2021 - Nov 2023
A.I.S.E
Brussels, BE
A European association working with +900 CPG companies including Unilever, P&G, Henkel, Reckitt, EU institutions and national associations. Reported directly to Communications Director and managed budget of the projects.
  • Developed content campaigns tailored to target audiences.
  • Created marketing materials (presentations, one-pagers, case studies) for marketing campaigns.
  • Responsible for account based marketing campaigns (lead acquisition, events, webinars, email marketing and socials)w, achieving 30% annual audience growth.
  • Analysed market trends, competitors, and industry to support strategic communication initiatives.
  • Organized training programs (workshops, interactive sessions) for CPGs, national associations.
  • Facilitated sustainability initiatives within Henkel, Reckitt, P&G, and Unilever across Europe.
  • Organised online and physical events for key stakeholders (European Commission, press media, CPG companies, policy makers).
Commissioner's Cabinet BlueBook Trainee
Mar 2020 - Feb 2021
European Commission
Brussels, BE
Commissioner's Sinkevicius cabinet covers these topics: Circular Economy, Chemicals Strategy for Sustainability, Hydrogen Strategy, Biodiversity Strategy. Reported directly to the Head of Cabinet.
  • External communications: articles, supporting events organisation.
  • Internal communications: research based weekly briefings for internal teams materials and briefing packs for decision-makers.
  • Supported outreach to policymakers and ministries on sustainability and circular economy.
Marketing Executive
Sep 2017 - Jul 2018
Lympo.io
Vilnius, LT
Lympo is a blockchain startup promoting healthy sports habits. As part of the core team, I helped raise $12 million through crowdfunding.
  • Developed and executed comprehensive marketing strategies for growth and engagement
  • Managed a thriving community of 12,000 active members for Lympo
  • Enhanced email marketing campaigns to drive improved results
  • Oversaw the development of the Lympo.lt website to optimize user experience
  • Led successful partnerships, fostering collaboration for mutual benefit
  • Organized internal and external events for key stakeholders
  • Created and maintained Lympo.lt's brand strategy to boost awareness and lead generation
  • Managed creative agencies to ensure consistent and impactful brand messaging
Social Media Marketing Executive
Jan 2018 - Jun 2018
Cryptonews.com
Vilnius, LT
I contributed part-time to a news website focused on informing readers about cryptocurrency trends, news, and market developments. My primary responsibilities involved setting up, creating, and expanding the website's social media presence, driving audience growth and engagement.
  • Established and developed the social media presence, driving audience growth and engagement.
  • Developed and executed a targeted social media strategy to boost engagement.
  • Supervised copywriters and graphic designers, ensuring consistent content delivery.
  • Achieved a 27% increase in social media growth, 10% engagement with no additional budget.
Communication Assistant
2011 - 2020
Jardas ir Ko
Vilnius, LT
Human Resource & Store Management Intern
Sep 2015 - Nov 2015
Rimi Lietuva
Vilnius, LT
Freelancer photographer
2013 - 2017
Vilnius, LT

Education

2011 - 2016
Bachelor's degree
International Business and Communication
ISM University of Management and Economics
Vilnius, LT
2017 - 2019
Master's degree
Business Management
Focus: Marketing
Exchange semester: EM Strasbourg, FR
Vilnius University
Vilnius, LT
2019 - 2020
Web Design of UX/UI Certificate
Typography
Website Creation
Adobe Photoshop & Adobe Illustrator
Vilnius coding school
Vilnius, LT

Skills

Website
Wordpress, Joomla
Buffer, Hootsuite, Loomly
HTML, CSS
HotJar
Odoo
Mailchimp
Omnichannel Marketing
Content Marketing
ABM
Field Marketing
Print Marketing
Marketing materials
Social Media Marketing
SEO / SEM Strategy
Design
Adobe Photoshop
Adobe Illustrator
Adobe XD
Canva
Figma
CapCut
Presentation Design
Advertising
Email Marketing
Google Analytics (GA4)
Google Ads
Linkedin Ads
AI
ChatGPT
Gemini
Midjourney
Writesonic
Soft Skills
Result-Oriented
Creative & Curious
Hands-on-attitude
Relationship Builder
Adaptive
Sense Of Humour

Languages

English
Advanced
French
Upper Intermediate
Lithuanian
Native
Flemish
Beginner